2024 what we saw... in Pet Industry!

In 2024, the global pet industry is projected to continue its significant growth, driven by several factors and emerging trends:

1. Market Growth

• The global pet market is expected to reach over $30 billion in key regions, particularly in North America, Europe, and parts of Asia. Pet ownership is rising globally, fueled by more people adopting pets post-pandemic. This surge is seen in both traditional pet products and services.

• Pet food continues to dominate the industry, with premium products such as organic, natural, and customized pet foods gaining traction.

  
  

2. Humanization of Pets

• Pets are being increasingly viewed as family members, leading to a growing demand for high-quality products, including pet wellness items, health supplements, and even pet therapy services. This trend is seen especially in developed markets, where pet owners are spending more on their pets’ emotional and physical well-being.

• Pet fashion and luxury items like high-end bedding, personalized accessories, and even "paw-scriptions" for pet health are becoming popular.

  
  

3. Sustainability

• There is a heightened focus on eco-friendly pet products, with sustainable packaging, organic pet foods, and eco-conscious toys becoming more prominent. Consumers are also looking for brands with ethical practices, especially concerning ingredient sourcing and manufacturing.

• Plant-based and insect-based foods are gaining popularity as sustainable alternatives to traditional meat-based pet foods.

  
  

4. Pet Tech and Wearables

• The pet tech market is booming, including GPS trackers, health monitors, and interactive cameras. These devices allow pet owners to monitor their pets’ health, activities, and even communicate with them remotely.

• Pet DNA testing and health diagnostics are also growing, enabling owners to better understand their pets' genetic backgrounds and health needs.

  
  

5. Health and Wellness

• Veterinary care is a high-growth segment, with telemedicine and vet tech services becoming increasingly popular. The demand for preventive care (e.g., vaccines, dental care) and pet insurance is also increasing as pet owners become more proactive about their pets' health.

• The aging pet population is driving demand for products tailored to senior pets, such as joint health supplements and senior pet foods.

  
  

6. Services Expansion

• Pet grooming, boarding, daycare, and training services are expanding globally, driven by an increase in pet ownership. Additionally, there is a rise in pet-friendly travel, leading to more options for vacationing with pets.

• Pet-sitting services, especially with an increase in remote work, have become more widely available across major cities worldwide.

  
  

7. Global Market Trends

• Asia-Pacific is becoming an important region in the pet industry, with pet ownership rapidly increasing in countries like China and India. This is spurred by rising disposable incomes and changing cultural attitudes toward pets.

• Europe and North America continue to be leading markets, with strong trends in luxury pet products, health, and wellness services.

  
  

Conclusion

The global pet industry in 2024 is poised for continued growth, driven by trends in sustainability, health and wellness, technology, and the humanization of pets. Innovation and premium offerings are expected to dominate, with significant contributions from emerging markets in Asia and Latin America.

PetFoodBrokers.com

Theodore Chalkidis

InterPetFest 2025

Vietnam's most anticipated B2B2C Pet event for 2025. Why?

- The ONLY pet event in Vietnam that is SOLELY about pets. InterPetFest guarantees a 100% exhibition space dedicated to showcasing pet-related products, services, and goods.

- InterPetFest, the biggest ONE-STOP-PET EVENT, links your company with potential importers, distributors, buyers, retailers, industry experts, legal consultants for the pet sector, pet custom experts, law firms, marketing agencies and consumers. Market information is also supported by InterPetFest.

- In several APAC nations, B2B2C pet events have been shown to be the most suitable concept.

- For the FIRST time, starting from 2025, pets are permitted inside SECC, Vietnam's most up-to-date and expert display venue.

- Since 2018, the organizers have been holding numerous local pet events under names: Vietnam Pet Festival, Pet Perfect Pet Festival Dam Sen. Beginning in 2025, we decide to expand it INTERNATIONALLY under the name InterPetFest.

More details about  InterPetFest 2025 :

Exhibit items:

🐾 Pet Food & Treats 🎾 Pet Toys & Accessories 🏨 Pet Hotels & Transportation 💊 Pet Health & Medicine ✂️ Pet Care & Grooming

🏪 Pet Shops  🔧 Pet Equipment & Technology 📚 Education & Training 🐶 Breeders

Attendees: 3,000+ pet shops/clinics/spas/whole buyers, 100+ main importers/ distributors from Indochina, and 10,000+ Pet owners. These are significant numbers for the Vietnam pet market.

Exhibitors: InterPetFest will cover 5,000sqm at the most professional exhibition center in Vietnam: SECC, will present 200 B2B booths, and 50 B2C booths.

What InterPetFest can provide to our exhibitors:

- Exhibitors connect with 3.000 local importers, main distributors, business seekers, pet shops/ clinics/ spas, and whole buyers/ sellers in Vietnam.

- InterPetFest also hosts overseas buyer delegations, with a total of 100+ Buyers from Indochina countries. InterPetFest provides our exhibitors opportunities to get biz opportunities for Laos, Myanmar and Cambodia markets

- With 10.000 Pet owners visiting the event during 3 days, InterPetFest is the best place to improve your brand awareness to consumers.

- The best place to do market research, to understand the local market, trends, consumer behavior, to do product launching, to position your brands at the largest pet event in Vietnam.

- At InterPetFest, exhibitors meet all key people of the industry, connect for business info, find out legal policies… get real chances to settle your business in Vietnam.

Why InterPetFest is a phenomenon in Vietnam:

1. The first time Pets are allowed to enter SECC, the largest, air-conned, professional venue of Vietnam.

2. Within InterPetFest Vietnam 2025 , there are activities:

- Vietnam SECC Grand Dog Show licensed by FCI (The championship titles are recognized in Asia, Oceania, Africa)

- Vietnam Small Animal Vet Experts Conference : 2 days conference -The largest pre-paid registration conference with 320 vets

Unleashing Success: The Power of Branding in the Pet Industry

From the moment you first glance at your pet's food bag to the final savory bite that wins your furry friend's heart, it's all about branding. Whether it's dry or wet food, simple kibbles or gourmet treats, the pet food industry understands the importance of branding. Just how significantly can effective branding influence pet food sales? Let's investigate this intriguing conundrum.

Do you remember the brand of pet food you recently purchased? If you do, it's proof of how impactful branding can be, even in mundane, routine purchases like pet food. Branding is not just an aesthetic exercise; it's a strategic process that affects perceptions, fosters loyalty and, unsurprisingly, propels sales. In this article, we will delve into the crucial role that branding plays in the pet industry and the benefits it offers both to businesses and consumers.

What comes to your mind when you think of successful brands in the pet food sector? Perhaps it’s a distinctive logo, memorable tagline, unique packaging or the quality they consistently deliver. Successful branding invariably couples all these elements with meticulous planning and execution. It's the secret sauce that convinces a pet owner to choose one brand over countless others on the shelf.

How important is an appealing design versus nutritional information in your decision to buy pet food? As pet owners increasingly focus on the quality of ingredients and nutritional content, brands working liaisons in their sales departments with nutritionists and dietitians are observing a surge in their sales.

Ever noticed how some pet food brands target specific demographics or pet characteristics? Whether it's breed-specific food or training treats tailor-made for pups, segmentation is another branding strategy in the pet industry. For instance, if your furry friend is a geriatric dog, you'll be more likely to purchase a brand that targets your pet's specific needs.

Do you feel more confident buying from brands that emphasize transparency and sustainability? In an era of conscious consumers, brands excelling in projecting their commitment to ethical sourcing and sustainable practices are not only winning hearts but also boosting their wholesale pet food sales.

In summary, effective branding is pivotal in the pet industry. It influences purchase decisions, encourages customer loyalty, enables targeted marketing, and fosters brand credibility. Superior branding creates a win-win for both businesses and pet owners, offering quality products for pets and escalating sales for businesses.

Are you ready to harness the power of branding to rocket your pet food sales? It all begins with understanding your brand's unique strengths and leveraging these to create a compelling brand narrative. Get in touch with us today to learn how our branding expertise can give your pet food business the edge it deserves. Get a quote now, and let's embark on a journey to unleash your brand's potential.